"Blair Kelty | Portfolio"

Experience

Independently work onsite at the 3rd leading Beverage Alcohol Manufacturer completing analyses using Nielsen’s proprietary tools and secondary data to develop insights that drive client outcomes
Advise client on marketing plans, industry trends, & cross-promotional partnerships through the ability to glean and integrate insights.
Build strong partnerships with the client and internal stakeholders, establishing myself as a trusted advisor
Identify opportunities to collaborate across Nielsen teams and drive revenue

Managed all aspects of day-to-day data and software needs, $2 Million renewal base business, new business revenue and strategic opportunities for the Utilities & Energy Industry
Delivered outstanding client service to leading companies by providing consultation on how to make Nielsen segmentation tools actionable and drive revenue
Dedicated data/software expert and sales account team member for leading energy & utilities clients
Analyzed first party customer data against syndicated surveyed data to develop marketing and sponsorship suggestions

Provided clients with insights to help with customer retention, acquisition and site location strategies by implementing segmentation-based solutions to drive consumer insights and assist with media planning across a variety of industries including: newspapers, media, agencies, government and non—profit.
Data product knowledge includes, but is not limited to: PRIZM segmentation data, Simmons and MRI syndicated surveys, Nielsen Scarborough, Experian and Epsilon household level data, Infogroup Business facts information, Census demographic and geographic data
Collaborated with IT on software/data issues to troubleshoot solutions
Helped launch an internal web-based solution to replace our proprietary desktop solution for running and analyzing consumer and locational data.
Assisted in training and development of team members and new associates on the usage of the data, software, & business application

Supported Sales Department providing market, industry & company data insights
Managed the Marketing/Advertising Internal and External Web-Based Sales Enablement Tools
Prepared meeting materials of brand/consumer insights and analytics for advertiser sales presentations
Prepared department analytics & insights materials for monthly/quarterly senior management meetings
Managed Partner/Vendor Relationships and contracts for Nielsen, Scarborough, Primelingo/PrimeNext, Savo, Fippex, comScore, Polk, and Omniture
Assisted on current and upcoming marketing/advertising campaigns creating stories based on client's needs and target markets.
Communicated and worked cross functionally between departments.

Assisted with game operations
Re-organized a new processing system for sponsorship as well as created ideas to gain new partnership opportunities
Organized and revamped the process to obtain company and school cooperation with the programs
Acted as Community liaison
Maintained and Organized Social Media Presence including: Facebook and Youtube Video Content Updates and Announcements